The global wine industry is rapidly changing; just like the taste of wine, it’s not static. There’s a high level of fluidity to how business is done in the industry. Wine marketing consultancy can, however, be in myriads of forms. Right from the vineyards to the bar, a wine marketing consultant can be of immense use to you and your business. Wine marketing consultants offer a higher efficiency to your business. Forging ahead in your wine business without the expertise of a marketing consultant will eventually cost you time and effort.
A wine marketing consultant will turn visitors into loyal customers. This will consistently lead to an increase in sales. In recent times, wine marketing consultants are leveraging on the power of digital marketing and this coupled with their experience and network will immensely benefit your business. This is to ensure you get found in local searches when wine related keywords are inputted into the search engine. As a wine-related business, you’ll have more customers coming in through your done if digital marketing is implemented by a wine marketing consultant.
One other marketing option that has always worked in the wine industry is positioning a greeter at the entrance. For instance, as a restaurant with a good stock of wine, your other staffs will be more concerned about the dishes on the menu. However, a wine marketing consultant will supply and train a greeter who will be persuasive enough to make anyone ask for a glass of wine. If it’s a wine tasting event, a wine marketing consultant will also advise on how to hire a person with a nice smile, using a name tag and a good knowledge of the wine industry.
Most importantly, a wine marketing consultant is skilled in customer service and can help train your staffs on wine etiquettes. As a wine business, you must be able to deliver top notch customer service all year round. It’s not enough to have lovely wine on offer, how your business is perceived by your customers will determine the leads you generate. A great customer service culture is essential for your business; it’s a philosophy that must be embedded at the core of your business. When you have well-trained staff, they will deliver their duties as professionals, and this will convert to more sales for your business.
Promoting your wine business on social media is another marketing strategy to employ in excelling in your business. There’s Youtube, Facebook, Instagram, Twitter and many more. Start with a fan page on Facebook, use it to remind and publicize your upcoming events. With Youtube and Instagram, you can also showcase whatever you have on offer using videos. Twitter is another popular option that is gaining relevancy among wine businesses.
You don’t have to do all of the above. It’s better to hire a wine marketing consultant to help you streamline your marketing needs. A wine marketing consultant may be able to teach you what you need to do, but they do it best.